[USA] PepsiCo launches its new functional drink “Soulboost”

What are functional drinks ?

Functional drinks are non-alcoholic drinks that allow the consumer to hydrate and which have the particularity of providing additional benefit. PepsiCo is a pioneer in this field. After Driftwell, a still water drink fortified with magnesium and L-Theanine to help promote relaxation, the group is launching Soulboost, a sparkling water drink with a touch of real juice and functional ingredients.

 

 

Details about Soulboost’s range 

The range is composed of low calorie drinks (10 to 20 calories per can) “Lift” and “Ease” packaged in cans. The functional ingredients are panax ginseng and L-theanine.

• Drinks from the “Lift” range: Contains 200 mg of panax ginseng which is believed to help support “mental stamina”. Two flavors are available: blueberry-pomegranate and black cherry-citrus.

• Drinks from the “Ease” range Contains 200 mg of L-theanine which would promote relaxation. Two flavors are available: blackberry-passion fruit and strawberry.

The functional drinks market is expected to reach $ 11.3 billion by 2027.

The Soulboost drink is currently available on e-commerce.

 

Foodinnov team of nutrition experts brings their expertise to the development of specific products